Case Study:
Copper Republic Distilling Co.

Find Out How Our Consulting Firm Helped Create An Award Winning Range Of Spirits


We first met Copper Republic Distilling Co at the trade show Whisky Live in Sandton, South Africa. Their founder, Bryce, approached the Rusty Rabbit International stand suggesting we try his spirits which at the time, we politely declined. He said it’s the best thing at the show and our consulting firm founder’s response was simple ‘it can’t be, that’s what we’re serving!’.

At the end of the show, he brought a taster back over to our stand and in short, we had to concede. Our founder tried Copper Republic’s Single Grain, Dual Cask Bourbon Finished Whisky and was blown away.

From there, our founders got talking; Bryce wanted to approach the UK and US markets and that is where our Spirited Journey with Copper Republic began.


Our consulting firm’s approach to any new brand in our portfolio is simple;

  • Packaging – For Copper Republic we helped design and source their bespoke, hand crafted bottles and bottle adornments. One of the key facilities we offer at Rusty Rabbit International is access to our extensive black book of procurement contacts, factories and project management specialists allowing you to reach the best possible, ethically responsible COGs for your product.
  • Legals – Next we completed all the relevant license applications and business registrations on Copper Republic’s behalf, allowing them to sell in both of their focus target markets.
  • Logistics – Then, once their spirits were legally allowed to be sold in their markets, we handled Copper Republic’s international shipping needs (and still do).
  • Distribution – Copper Republic’s portfolio is now available through Rusty Rabbit Spirits Lounge and is listed in wholesalers across the UK. Their next exciting announcement will be their launch into the US early next year.


The Consumer Experience – How consumers engage with Copper Republic’s incredible range of artisan South African spirits is important to us and with the world on lockdown we have focused on building consumer trust and brand reputation through well-recognised competitions. So far in 2020 Copper Republic has received 2 Master Awards, 7 Gold, 5 Silver, and 3 Bronze Medals.

The alcohol industry has experienced innumerable challenges over the past year but in the face of this adversity, Copper Republic is a brand in growth in volume, reach, and value.

To find out how the Rusty Rabbit International consulting firm could help you reach your brand goals, contact us to find out more about our consultancy services.